Website planning
Website Redesign Checklist
Use this checklist to identify what is holding your current website back before investing in a redesign.
Clarify the business goal
A redesign should solve a business problem, not simply make the site look newer.
- What should visitors do next?
- Which services should be easiest to understand?
- What would make the website more useful to sales?
Review the current experience
Look at the website through the eyes of a first-time visitor.
- Is the message clear within five seconds?
- Does the mobile experience work properly?
- Are calls to action visible and specific?
Check the SEO foundation
A stronger design should also improve discoverability.
- Unique page titles and descriptions
- Proper heading structure
- Sitemap, robots and structured data
Prepare the right assets
Projects move faster when the essential materials are ready.
- Logo and brand colors
- Service descriptions
- Photos, testimonials and contact details
Need help applying the guide?