Support businesses practically
Provide the people, systems and services that make daily operations and growth easier to manage.
Founders & leadership
HirayaVA Collective is founder-led and strengthened by a trusted partnership with Fil-Am World Magazine. Together, the two brands bring experience in business development, virtual support, publishing, media, marketing and community-centered visibility.
The partnership combines practical business support with storytelling, visibility and a long-term commitment to relationships built on trust.
Founder · HirayaVA Collective
Regina founded HirayaVA Collective after years of working closely with business owners across sales, business development, lead generation, client support, outreach and virtual assistance.
Her experience covers the full business-development journey: identifying and researching prospects, starting conversations, qualifying opportunities, supporting discovery calls, maintaining CRM records, following up with decision-makers and helping move relationships from initial interest toward long-term client partnerships.
Working close to those day-to-day processes showed Regina how easily business owners can become overwhelmed. Lead follow-up, customer communication, administrative responsibilities, reporting and internal organization can consume the time that should be spent on leadership, service delivery and growth.
She created HirayaVA Collective to make delegation more intentional. Rather than treating virtual assistants as interchangeable, the company learns how each client operates and carefully considers responsibilities, experience, availability, tools, communication style and long-term fit before recommending a professional.
Regina’s vision is two-sided: to help businesses receive reliable, accountable support and to create meaningful career opportunities where skilled Filipino professionals are respected for the value, dedication and purpose they bring to their work.
“The goal is not simply to place someone in a role. It is to build a working relationship where the business feels supported and the professional has a genuine opportunity to contribute and grow.”
Owner & CEO · Fil-Am World Magazine · Co-Founder, HirayaVA
Romelette is an entrepreneur, publisher, Owner and CEO of Fil-Am World Magazine, and a community builder whose work has connected Filipino-American stories, businesses and opportunities in San Antonio, Texas.
Her experience extends across publishing, advertising, branding, public relations, websites, media production, events and digital marketing. Through Fil-Am World Magazine, she has created a platform that celebrates community while helping businesses strengthen visibility, credibility and connection with the audiences they serve.
Romelette’s leadership is grounded in the belief that business growth and community impact can support one another. Her work brings together storytelling and strategy—helping organizations communicate who they are while creating opportunities for people, entrepreneurs and culturally connected communities to be seen.
As a strategic partner of HirayaVA Collective, Romelette contributes publishing insight, media experience, business visibility and a relationship-driven approach. The partnership expands the support available to clients across virtual assistance, website development, marketing, operational support and digital business solutions.
Her perspective strengthens HirayaVA Collective’s commitment to building partnerships that are not only commercially useful, but also purposeful, respectful and connected to the communities behind the work.
Trusted partner of HirayaVA Collective
Publishing · Advertising · Branding · Media · Digital Solutions
What connects their work
Regina’s experience in sales, virtual support and business systems complements Romelette’s background in publishing, media and community-centered visibility.
Provide the people, systems and services that make daily operations and growth easier to manage.
Connect skilled Filipino professionals with work where their experience and reliability are genuinely valued.
Prioritize honesty, accountability, communication and relationships that can grow over time.
Meet the company behind the mission